Mission and Purpose
Our mission is to provide optimal health transformations to billions of people through proven science
and Coaching. Cellular Health Coaching (CHC) is an expansive system featuring personalized coaching
and on-line Instruction based on the Laws of Physical, Mental, and Emotional Health. The purpose is to
instruct and inspire you to achieve optimal physical, mental, and emotional health with the constant
support of personal Cellular Health Coaches that are trained in the latest coaching principles.
Cellular Health Coaching, LLC (CHC) was founded by Dr. Gary Samuelson, PhD and Iris Samuelson in
January 2020, based on an innovative vision to provide an on-line science-based curriculum and an
expansive coaching system that maximizes your potential to achieve transformation to optimal health.
When you enroll in one of the available Coaching Programs, you are assigned to a personal Cellular
Health Coach. Under the supervision of your Coach, you will be taught and supervised by Dr. Samuelson
and Master Coaches during the Course. Coaches will be assigned to personally assistant and guide you
through your chosen CHC Programs.
Essential CHC Course graduates may become immediately Certified as Essential Cellular Health
Coaches within the CHC organization, they are trained to run the Essential Course. Through the Cellular
Health Coach Training Program, the Cellular Health Coaches are trained with the true principles of
Coaching, to develop the Heart of a Coach and gain the experience necessary to become Advanced, and
Master Coaches. This structure allows the CHC System to expand rapidly throughout the world.
Current Coaching Programs
Essential Optimal Cellular Health Coaching Course (12 Sessions):
This is a comprehensive series of online instructional and Coaching Sessions based on Dr. Samuelson’s
CHC curriculum on the Essential Laws of Health, including Coach-supervised on-line assignments, exams,
resources, and materials. This Course is divided into a series of two (2) Segments, each one with six (6)
1-hour instructional videos and six (6) 1-hour live Coaching Sessions for a total of 12 Sessions.
Physical Laws of Health Segment (6 Sessions) – You will learn the 5 science-based Laws of Physical
Cellular Health (Hydration, Nutrition, Exercise, Sleep, and Respiration). With this comprehensive
curriculum and the guidance of your CHC Coaches, you will set your Vision and Goals and accomplish
your initiatives to achieve optimal Physical Health.
Mental/Emotional Laws of Health Segment (6 Sessions) – You will learn the 5 science-based Laws of
Mental and Emotional Health (Belief/Attitude, Learning, Choice, Balance and Action). Armed with
proven laws of Mental Health and the support of Coaches, you can unlock the enormous potential of
your own mind, remove the blocks, and program your subconscious mind, using the latest techniques,
to truly accomplish your own Goals.
Advanced Optimal Cellular Health Coaching Course (12 Sessions):
The Advanced Course is offered to those who have graduated from the Essential Course. The
Advanced Curriculum will help you learn time-proven principles necessary to Coach yourself and to
Coach others to achieve ultimate success in obtaining optimal-health habits. Coaching Sessions are
based on Dr. Samuelson’s CHC comprehensive curriculum, including on-line instruction, advanced
strategies, Coach-supervised assignments, hands-on practice, exams, goal worksheets, resources, and
materials. This Course is divided into a series of two (2) Segments, each one with six (6) 1-hour Coaching
Sessions. You must take the Advanced Course to be qualified to become an Advanced Coach.
Advanced Laws of Coaching Segment (6 Sessions) – Essential Coaches who have graduated from the
Essential CHC Course now learn advanced strategic and coaching methods developed by the world’s
greatest minds; step-by-step methods that empower you to know where you are (Introspection), where
you really want to go (Destination), the way to get there (Pathway), and finally to set daily and monthly
initiatives and priorities (Strategic Initiatives) to achieve incredible heights.
Transformaction Segment (6 Sessions) – Finally Coaches are ready to take personal freedom and
responsibility to the maximum. We use accountability partners and participate in Intense Coaching
exercises that lead to transformation. Coaches work individually to raise awareness and help you realize
your own transformation. You will learn how to form and perform your own transformation and to help
others to achieve their desired transformations.
Cellular Health Coach Training and Certification Programs:
After you have graduated from the Essential Optimal Cellular Health Coaching Course, you can qualify to
become a Certified Essential Cellular Health Coach. Essential Coaches must be Certified by CHC through
their grades and recommendations from their own Coaches, Master Coaches, and CHC staff. Essential
Coaches are required to participate in the Cellular Health Coach Training Program and work under their
Master Coach to learn how to become effective Cellular Health Coaches. Essential Coaches can set up
and direct Essential Optimal Cellular Health Coaching Courses. As an Essential Coach, you will earn
Experience Points, as outlined below, while you participate in training, programs, and run and direct
Essential Courses. To qualify to become an Advanced Coach, Master Coach or beyond, you must take
the Advanced Cellular Health Coaching Course and earn sufficient Experience Points. Advanced Coaches
direct the Advanced Courses to help interested Essential Coaches to become effective Advanced
Coaches. Advanced Coaches and Master Coaches can lend their talents to form part of the
administration of CHC and share in the responsibilities and benefits of being part of the overall CHC
Cellular Health Coach Training Sessions – Are normally held once a week. They are short, live, online
training sessions are offered to CHC Coaches by the Master Coaches and Staff. You will also receive a
CHC Coach Guidebook and prepared instructional videos to give you session by session, step by step
guidance on how to run Coaching Sessions. You will earn Experience Points by attending these Training
Sessions. Your Advanced Coach and Master Coach will also be available to help you set up and direct
Professional Cellular Health Courses:
From time to time, Cellular Health Coaching Courses for Professionals or Special Interest
Groups will be offered. These can include Courses for Medical Professionals, Veterans,
Professional Health Organizations, Governments, and so forth. Coaches might not be needed.
Continual Cellular Health Coaching Program:
Ongoing monthly access to Intense personalized Cellular Health Coaching from one or more of our
Cellular Health Coaches is available on demand by Subscription. This can be an extension of the Cellular
Health Coaching Segment, or it can be Coaching based on a specific need, such as a health challenge or
optimal athletic performance and is based on the CHC Curriculum. There are two options available in the
Continual Program, as follows.
Individual One-on-One Coaching – CHC Coaches can be chosen from a pool of Specialists that will
schedule weekly sessions and work with you one-on-one while you visualize, plan out and achieve your
Small-Group Coaching – An affordable alternative where groups with specific needs, such as a health
challenges, body sculpting, high-performance, and so on, can meet weekly with a Specialized CHC Coach
that will guide them through their desired transformation.
Professional Organization Cellular Health Coaching Program:
CHC Packages can be built for Professional Sports Teams, Health and Wellness Organizations, Health
Care Organizations, Veterans Organizations, Corporations, Human Resource Organizations and so forth,
that are keenly interested in scientifically optimizing high-performance and health of their team
members. CHC will set up individualized Cellular Health Coaching packages for your organization’s team
members. This includes sophisticated statistical performance monitoring with Artificial Intelligence,
customized individualized Health Coaching, and guidance on available health and performance
technologies. CHC has world-class Specialized Cellular Health Coaches that have worked professionally
to coach Olympic Athletes and teams, large Corporate Organizations, Health Care Organizations,
Veteran Organizations, and many other Specialized Coaches with years of experience and passion in
Our Professional Coaches coordinate with key members of your organization to set up customized
programs to optimize health for groups of team members. There are discounts available for groups
larger than 10 Participants. We would love to talk with you about our customizable Professional CHC
Cellular Health Coaching Affiliate Program
Affiliates of Cellular Health Coaching (ACHC) are people of influence that wish to spread the word
about our CHC Programs. You can apply to become an Affiliate of CHC by clicking on the “Affiliate” tab
on the CHC website (cellularhealthcoaching.com) and filling out the Affiliate Application. If selected, you
will be given a unique link to a page that can be shared on social media, blogs, posts, and messages, as
so forth. If a Student or Participant Enrolls from your unique Affiliate Link, you will receive Finder’s
Credits that can be applied to pay for CHC services or converted to cash.
Cellular Health Coach Policies
Essential Coach Requirements
A qualified Graduate of the Essential Optimal Cellular Health Coaching Course can apply to become a
Certified Essential Cellular Health Coach, after meeting the following requirements:
– Achieve an Average Grade of 80% or higher from the Essential CHC Course
– Have Favorable Evaluations from their Essential Coach and Master Coach
– Sign up to participate in the Coach Training Program
– Be Approved by CHC Management
Certified Essential Coaches are authorized to organize, run, and direct the Essential Optimal Cellular
Health Coaching Courses. They receive a Stipend and work directly under the supervision of their
Master Coach. Essential Coaches can coach up to a maximum of ten (10) Students in the Essential
Optimal Cellular Health Coaching Course. If they desire to have more than 10 Students, then they must
employ Assistant Coaches chosen from the Assistant Coaching Pool to assist them in Coaching duties
listed below. Each Assistant Coach can be assigned no more than 10 Students each. Essential Coaches
can employ no more than 10 Assistant Coaches to help them with their Courses.
Essential Coach and Assistant Coach Duties
Essential Coaches and Assistant Coaches perform the critical role of helping each of their Students
discover their individual Vision and achieve their Optimal Health Goals through the CHC curriculum and
– Contact each Student every week to help them succeed with the CHC Curriculum
– Listen to the Students and help them establish meaningful Vision and Goals (at Student’s option)
– Assist the Students to complete their Exams and Assignments
– Monitor the progress of Students and report to their Supervising Master Coach
– Make at least 15 minutes available for each Student every week
– Fill out Evaluations on Students and Coaches
Coaches DO NOT:
– Advise Students on Medical or Personal issues
– Instruct Students on anything other than the CHC Curriculum and Programs
– Promote any other Programs or Products to Students
– Criticize, demand, or berate any Student for any reason
– Show disrespect toward any culture or belief
Ongoing Training Sessions for Coaches on how to be successful and effective in their duties are required
to be done by Essential Coaches and typically are scheduled for one half hour every week. CHC
Advanced Coaches, Master Coaches and Management must review and approve Coaching Assignments.
An official written Review of the Coaches will be done after each Course and is required before an
Essential Cellular Health Coach can become an Advanced Cellular Health Coach. Experience points will
be awarded to Coaches for every approved Coaching Activity they complete.
Advanced Cellular Health Coach Requirements
An Essential Coach can apply to become a fully Certified Advanced Cellular Health Coach after
Graduating from the Advanced Course, accumulating sufficient Experience Points, and receiving
favorable evaluations from their Advanced Coaches, Master Coaches, and CHC Staff. When their
application to advance has been approved by the CHC organization, they can be Certified to act as
Advanced Cellular Health Coaches inside the CHC organization.
An Essential Coach must accumulate 125 Experience Points before being Qualified to be an Advanced
Certified Cellular Health Coach. Experience points are awarded every time a Coach has completed the
following Coaching Activities:
– 1 Experience Point for every Student that has a Coaching Session with you
– 1 Experience Point for every Training Session attended
– 1 Experience Point for every Coaching Call made and registered
– 1 Experience Point for each additional Hour spent on approved Coaching Activities
For example, if a Coach has 8 Students in a Course and 7 Students passed the Quiz for the Coaching
Session on Monday and 8 Students passed the Quiz for the Coaching Session on Friday, then 8 + 7 = 15
Experience Points are awarded for Student Sessions that week. This Coach also attends a Training
Session with the Master Coach on Wednesday and makes a 15 minute Coaching call to 6 of the assigned
Students that week. There is a total of 1 Experience Point for Training and 6 for Coaching Calls. This
results in a total of 15 + 1 + 6 = 22 Experience points awarded that week. Coaches with full loads
typically spend about 5 to 6 hours a week gaining experience.
Experience Points can also be automatically awarded if a Student cannot (or chooses to not) to attend a
Session for any reason or chooses not to be contacted; such circumstances and choices of the Student
are respected and must be documented in order for Experience Points to be awarded.
Advanced Cellular Health Coach Duties
Cellular Health Coaches operate under the direction of their Master Coach. Normally the Certified
Advanced Coach that originally trained them automatically becomes their Master Coach and is
responsible to train them, supervise them, and guide them in their expanding role as a Certified
Advanced Cellular Health Coaches.
Organizing CHC Programs
Cellular Health Coaches are authorized to organize and manage CHC Programs and Courses. The
Cellular Health Coach can submit an Official Request to Organize a CHC Program. This Request includes
the type of Program, the proposed Dates and Times for the Sessions, and the total Capacity the Coach
has available for Students and Participants in the Program. The total Capacity for a Program may be
determined by the number of Assistant Coaches that are available to the Coach that organizes the
Program. The Coach must ask each Assistant Coach how many Students they can handle (up to 10). The
total number of Students the Coaches can handle is the total Capacity for the proposed Program. Note
that a Coach can only coach a maximum of 10 Students without Assistants.
As Students Enroll in a CHC Program, they are assigned to the Cellular Health Coach that organizes
and manages the Program. The Cellular Health Coach that organizes and manages a Program has
personal responsibility to provide each of the Students enrolled in their Program with the full Value.
Managing Assistant Coaches
An Essential Cellular Health Coach can manage up to a maximum of ten (10) Assistant Coaches. An
Advanced Cellular Health Coach can manage up to twenty (20) Assistant Coaches. The Assistant Coaches
that are available to a Coach are listed on their Coaching Pool. Normally they are qualified Coaches that
can also be shared between Coaches upon mutual consent. No Assistant Coach can have more than 10
Students total at a time.
The Coaches that organize and manage a Program are responsible to provide the Students that enroll
in their program with all the resources they need to succeed. Master Coaches are responsible to train
their Essential Coaches and hold regular meetings with them and receive reports from them on each
Student’s progress. Essential Coaches and Assistant Coaches attend all the Program Sessions with their
Students, when possible. Master Coaches follow up with their Essential Coaches to assure that they are
following the guidelines suggested for each Session and are making Coaching Calls to each Student and
checking the Student’s Vision Boards and Goal Worksheets.
If an Essential Coach is not able to complete his/her duties, for any reason, the responsibility to do so
falls on the Master Coach. The Essential and Advanced Coaches have full responsibility to provide full
service to their Students and may need to assign Students to another Coach if they cannot provide such
Keeping Records and Grading Exams
Coaches are responsible for keeping all pertinent records for each Student enrolled in their Program,
including Session attendance, Exam Grades, and Goal Progress. Coaches are required to grade all the
program Exams and hand out Assignments. The web application gives the Coaches the ability to grant
access to Sessions, hand out Assignments, and grant their Students access to the Exams. After a Student
completes an Exam, the Student submits it for grading. The Coach then grades the Exam. Exams should
be graded and back to Students in less than 7 days after they submit them. Paper copies of the grade
sheets and attendance forms should be kept for each Student. Written data should be entered into and
checked against the central database to assure accuracy.
Working with the Master Coach
Every Coach is trained and supervised by a Master Coach. Usually, the Coach that trained you or
taught you becomes your Master Coach after you are Certified as a Coach. The Master Coach is
responsible to continue the training of their Coaches and to supervise them in all their duties as a Coach.
If a Coach has a conflict and is not able to complete one or more of their duties, then the responsibility
falls on the Master Coach. The Master Coaches should be seen as trainers, mentors, supervisors,
arbitrators, and general friends and partners to their Coaches.
Cellular Health Master Coach Requirements and Duties
An Advanced Coach can apply to CHC management to become a Master Coach. This naturally can
happen after one of the Students that the Advanced Coach has taught desires to become a Coach.
Master Coaches train, mentor, and supervise their Coaches to effectively perform their duties. Master
Coaches help the Coaches set up CHC Programs, they work with their Coaches and CHC management to
get their Coach’s Programs organized, approved, published on the websites, publicized, and ready for
Student Enrollment. Master Coaches can assist up to fifty (50) Essential Coaches and one hundred (100)
Advanced Coaches at a time. Essential Coaches require more training time from their Master Coaches.
In the natural progression, when an Essential Coach becomes Certified, a Master Coach is assigned to
supervise all their coaching activities. Master Coaches are still Coaches and can continue running their
own Programs at the same time as they are acting as Master Coaches. The Master Coaches operate
under the direction of the CHC Management. Master Coaches are responsible for their Coaches’
obligations to their Students. If a Coach, for any reason, is not willing or able to execute their duties, the
Master Coach then acts as such Coach for the Students until other arrangements can be made with CHC
management to meet the Obligations to the Students.
Generational Master Coaches
The Master Coach over a Master Coach is designated as a Generational Master Coach, with the
designation of a 2nd, 3rd, 4th, (etc.) Generation Master Coach. A Generational Master Coach can support
any number of Master Coaches. This organization is much like a Master-Apprentice System where each
level directs and trains the generation below them and passes experience, excellence and mastery on to
the next generation. Master Coaches are often integrated into the CHC Management organization and
participate in and benefit from administering Coaching Programs.
Limited Liability of CHC
CHC is not liable for any advice, counsel, coaching, or any other type of information given or action
taken by our Generational Master Coaches, Master Coaches, Advanced Coaches, Essential Coaches or
Assistant Coaches to our Students that is not strictly part of the CHC Program and approved Curriculum.
CHC is not held liable for anything CHC Members do or say outside of the CHC organization.
Distribution of Course Materials
All Course Videos and written Course Materials and Presentations are copyrighted exclusively for use
inside the CHC program and may not be copied or shared for any other reason. However, Students and
Coaches are fully encouraged to leverage and share the knowledge gained in the CHC program for the
benefit of anyone within their sphere of influence.
Promotion of Products or Services
The purpose of CHC is to provide valuable Instruction and Coaching to those who seek optimal
physical, mental and emotional health. CHC does not directly endorse or promote any other product or
service. The purpose of CHC is instructional; Science-based information about products might be made
available as resources to our Members through separate resources that are not associated directly
associated with CHC.
All personal information collected by CHC will only be available internally to the CHC Administrators
and Coaching personnel that are directly responsible for our Students and will be used for the sole
purpose of providing excellence in Coaching and account administration. Personal information will not
be given to any other organization for any other purpose.
Changes to Policies and Procedures
CHC at its discretion may from time to time change the Policies and Procedures. CHC will attempt to
contact all those that might be affected by such changes.
(Check your email after clicking the above button for an email from us to confirm your request.)
Many times, some important and informative emails are sent into the spam folder without our knowledge. This usually happens when the service provider does not find a particular email in its database of valid IDs or when you have not added it to your contact list.
Whitelisting emails will make sure that you receive emails from the required email IDs while preventing spam coming in from the others.
Here we have listed a few email applications and how you can whitelist an email address in them.
Add us to your Gmail Contacts List:
Set up a filter to our email address in your inbox:
Add our email address to your Safe Senders list:
Outlook also considers email IDs added to contacts to be safe. You can add email@example.com to your contact list in Outlook. This can be done by opening the email you received from us, right-clicking the From address, and selecting “Add To Contacts”. You can also access your Address Book via the tools drop-down menu.
Add our email address to your Hotmail Safe List:
If the mailing is in your “Junk E-Mail Folder”, open the email and click the “Not Junk” button.
Please check that firstname.lastname@example.org is not in your Blocked Senders list. You can access the Blocked Senders list by moving to Options, Junk E-Mail Protection and then Blocked Senders List. If you see an email address that shouldn’t be a part of this list, select it and click the Remove button.
The most common ways to whitelist an email address is by adding it to the address book, white list or safe list in the email application. However, there is no standard method and it might differ from application to application.
If you do not find such an option, you will need to contact the support team of your email application and they’ll surely be able to help you with this.
We hope these hints will help you whitelist our email address in your email application, so you can see our messages in your inbox directly!
What do you do if you click on a button that is supposed to open a PDF document, but instead it downloads to your computer?
Here is what you do:
Click on the 3 vertical dots on the upper right hand corner of your browser.
Click on Settings.
Type the word pdf in the search bar at the top of the browser. Then scroll down to where you see your search results and click on Site Settings.
Scroll down the page. You may have to click on Additional content settings, then you will see PDF documents. Click on it.
Here you will see “Download PDF fils instead of automatically opening them in Chrome”. Be sure to toggle it to off as shown in the image below.
Click on the gear icon in the upper right corner of the browser.
Type PDF in the search bar. You will see Portable Document Format (PDF).
Make sure it says Open in Firefox. If not, click the down arrow and choose Open in Firefox.
Feel free to contact us with any questions you may have. Thank you!